The Fashion Rabbit

Color Story

by Aly on Friday, January 28, 2011

I think that everybody lusts after Anthro's displays, because they are fully developed stories executed to perfection.  Each area within the store is designated an element, color or theme, which narrates the most unique experience for each visitor.  For the Spring season, I found that the colors play an integral part to each visit.  I worked mainly in the front section, which is one of the most cared for places in the store.  The lush greenery and heavy print are used to beguile the customer, as well as a very specific set of colors including cobalt, fuschia and a light hue of sap green.  I spent a lot of time admiring the front this morning, probably because I kept having to re-set the front table (above).   It was difficult to set because it is the most important, but also because I'm not use to having to integrate home decor.

Anyway, in between taking photos, I mainly folded down the remaining tables and pranced around in my DVF (which everyone LOVED) and listened in on my two managers tactful deliberation.  The second half of the day was more eventful.  First I changed into my asymetrical flounce top and repotted some plants, painted some wood that will serve as spacers for the front display, and for the rest of the day I took down an old display hanging upstairs with the other intern.  It took a lot longer than I thought, but it was cool because SO MANY customers told us how talented we were and asked if they could have the display that we were taking down--that we didn't make..but took credit for.  At the end of the day, I found out that we hired a few more interns because we have a lot more work for the next few months.. I can't wait!


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